Liepsi S.A. the official representative of Michelin in Uruguay engaged Trip to improve their presence online and and get to know their catalogue of products. The look and feel of their previous website was getting old, users couldn't find information easuly and products were hard to update.
The outcome is a completely new, colorful dynamic aesthetic giving use to the imagery of the brand. We came out with a playful design using Bibendum (Michelin Man) and UI elements that enhances the user experience. To manage the content we built a customed CMS.
The site was entirely built in HTML/CSS/JQuery.