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Bēhance

  •  
    Logo design, sub-branding and identity design for WebArchitecten, a web design studio and online advertising agency based in Netherlands. Project done in collaboration with WebArchitecten.
     
  • Inspiration: Waterfall by M. C. Escher
  • Symbol construction: A and W letters obtained from cubes, combined into an abstract impossible symbol / mark
  • Setting up the colors
  • And the final logo with both symbol and word mark
  •  
    For the sub-branding we have designed the logos based on the main symbol for their SEO, Branding, 3D and Web Design departments and projects.
     
  •  
    The stationery design package contained the basic items: letterhead, business cards, envelope. From the logo we have developed a pattern that we used mostly on the backside of the materials, but also in small details on the front of them.
     

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