We wanted to capture viewers' attention from the get-go with a dynamic photo slideshow. Although not apparent in the photo, each image uses Flash to slowly zoom in on the photo, giving it a more exciting presentation (i.e. Ken Burns effect). We introduced the company with a short description and included client testimonials on the right to establish instant credibility.

Simplicity was of prime importance when we were designing the site. Located under the "Cultural Discoveries" group of itineraries, this page cleanly presents key information with eye-catching photos. Text and other links were kept to a minimum to encourage users to click through each tour and not overwhelm them with added elements.

On each individual tour page we sought to convey all necessary information in a clean and easy manner. The top section conveys all the important information about the tour: a brief description, and a dynamic slideshow. At the bottom we placed tabs where users could click for more details about the tour, including a day-to-day itinerary and information on when local festivals occur. We also included relevant hotels and similar journeys to encourage greater exploration of the site and highlight Discovery's expertise on India travel.

When clients travel to India, they come as much for the country's high-end hotels and luxury services as they do for the Taj Mahal. Since accommodation is of such great importance, Discovery wanted to list their most well-reviewed hotels that they've done business with for years. Organized alphabetically by region, state, then city, this list serves as a helpful guide for businesses and clients alike. The company also implemented its own personal rating system to give clients a better idea of the hotel's level of quality.

When writing the descriptions for over 120 unique hotels, I relied heavily on consumer reviews and independent accounts. I styled the hotel layout to match that of the itinerary pages for consistency. I also added "What our experts say" to lend credibility and personality to the writing.

One of the most difficult pages to write and design, I went through several drafts of the company description to blend my writing with that of the company's long-time copywriter. After a week, we came to a solution that combined both styles and pleased all parties. Near the bottom, I collected and shortened some of the best client testimonies to link to from the homepage. For the Discovery Difference, I outlined seven key advantages of doing business with the company, which I based on competitor research and company analysis.

The design of the ads remains consistent with the “personal ads” format. The background is the inside of a faded newspaper and there is a red circle aroundthe shoes. The adidas symbol is colored red to resemble a heart. These small touches poke fun at online dating and add humor.