- Web Design
- Discovery Journeys IndiaWriting, creative direction, web design, editing
- As one of India's leading destination management companies for over 20 years, Discovery Journeys India needed a website that matched its high quality of service and professionalism. I made this site geared toward international travel companies, where Discovery receives a lion's share of it's clients, while also aiming to generate direct customer inquires.
Outside of a few basic college projects, I had little web development experience. Certainly never on a site this massive or complex. Still, the opportunity to tackle such a daunting creative undertaking without any real guidance had me excited for the challenge.
Taking a learn-as-you-go approach, I used an unfamiliar desktop publishing program to design page layouts aimed at being easily navigable to the user. I then populated each page with details on over 120 unique accommodations, 30 itineraries, and 12 festivals, all involving extensive independent research and choice wording.
After completing the mock-ups for the site, I met half-a-dozen times with an independent web development company to help turn my designs into code. Because nothing in India is as easy as it should be, I needed to provide step-by-step directions detailing how each page should function and reign in "creative liberties" being taken with the design.
I'm very pleased with how the site turned out, given the resources and time I had.
The site has been slightly altered since I left in March 2012, but still retains a great majority of the design elements I implemented.
- Social MediaI began managing companies' social media accounts as early as 2009 when I launched Wisconsin Public Radio's Facebook fan page. Since then, I've led the charge on two other companies' first forays into social media, most recently working with a multi-million dollar Indian company.
- Wisconsin Public RadioSocial media management of Facebook, Twitter, and Youtube accounts
- The site has come a long way since I first created it three years ago (especially with Facebook's new Timeline). During the initial stages, I populated the site with never-before-seen photos of hosts, holding contests inviting audience participation, and asking questions about the direction of WPR that garnered dozens of responses. I also linked the company's fan page with the handful of other WPR fan pages and coordinated events with their Twitter account. I later served on a social media panel, detailing the importance of reaching out to listeners through this medium.
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- Discovery Journeys IndiaCreated and managed Facebook and Youtube accounts
- Before launching Discovery Journeys India's new website, I helped jump-start the company's Facebook page. Using articles from the monthly newsletter, I created events for upcoming India festivals, uploaded photos taken during my travels around the subcontinent, released India travel news, and updated fans on the progress of the company's new site.
- Discovery JourneysWriting, editing
- While working for Discovery Journeys India, I produced a half-dozen monthly newsletters geared toward travel companies and tour operators. Each month I'd research and write articles on luxury accommodations, upcoming festivals, and the latest travel news.
Whenever possible, I wrote from my experience traversing the subcontinent and personally visiting the hotels.
- Banner Ads
- Edgewood College: Mock CampaignCopywriting
- In order to show-off Edgewood College's personal approach to learning through an impersonal medium, we displayed pictures of real students and faculty interacting with each other. The writing is fun and cleverly plays off common online terminology while showing real-life interactions.
- Adidas: Mock CampaignCopywriting, creative direction
- I came up with these adidas banner ads to play off shoes being something you “love." Having the banner ads resemble dating site links displays adidas shoes in an unconventional format. People would be puzzled and interested in the design because it is not what they expect from a shoe advertisement. The text humorously plays off common dating phrases in a way that ties back to adidas shoes.