Orange Sport campaign is designed to introduce a Facebook game called "The 12th man" in which you can create a forum of support for the football team of your choice. Each user can create and customize as they wish their forum (colors, flags, heraldry, name of the forum, ...). Then you can buy accessories for supporters, manage transportation, choreography, ... Finally, the user can support his team during games, he manages the movement of supporters based on the actions of games by making such an ola, cheers ...

My mission on this project were to perform, from the digital image created by a senior art director, pictograms and accessories for the game itself. I also realized advertising FloorAd fully from the visual, from the specifications provided by the company Adrime, I realized a first model to show the type of animation to the client , something he immediately liked. Then I make a final version with additional animations as a movement of shadows on the flags, a movement up and down to ensure that fans hop ...

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Credits: Publicis Net / Marcel

Team:

Project Manager: Rémy Guizerix
Art Director: Jonathan Aurousseau Read Less