The initiative :

 

Objective:

• Delivering great customer experience
•Establishing customer centricity across the organisation
• Connecting the Front end to the back end and vice verse

 

The process :

 

•Great Customer experience stories at the store

•Stories shared to the review panel on an ongoing basis

•Selected stories are shared with the employees

•Employees engaged through these customer experience stories and vote. 

•Front end staff would be rewarded and recognized  on selection of the winning stories through monthly awards and semi annual ACE awards
 

Final Identity for the same.

Final Certificate of Appreciation.

Various Identity Proposals | Brainstorming

Various Character Developments

The Badges for the Front End

The Idea :

 

Easy | Simple | Effective Copy

Storyboarding for the Video

Boards weaved together for a Final Video 

Video only available for Raymond Employees.