As part of its Revitalising Central Dandenong initiative, VicUrban (now Places Victoria) joined forces with Mission Australia to create a communi… Read More
As part of its Revitalising Central Dandenong initiative, VicUrban (now Places Victoria) joined forces with Mission Australia to create a community fashion space where local youths and artists could gather
to design, make and sell bespoke clothing. To bring the space to life, promote its offering and convey its hip urban attitude, it needed a suitable name, brand and feel.
Linking the warehouse space with its fashion function, we named the space “Wearhouse”. The logo combines a wire coat hanger and house icon to create a simple and sophisticated mark. Echoing the mark, we also crafted the typography to appear like it’s made with bent wire. To link raw materials used in the space directly with the identity, we created “sewing kit” style business cards. Letter-pressed on a natural board, each card was then hand-wound with spools of thread in colours representative of Dandenong’s multicultural community.
Wire hangers shaped into the logos were also produced for fashion space to display artwork created in the studio.
Created at Elmwood Melbourne with Justine O Brien. My role: Design director. Creative direction by Glen Crawforth and naming by Harley Augustine.