My Role: Concept and Designer
This is a project I worked on during the final project at Hyper Island.
Create a buzz for the launch of a new WeSC product.
The idea for this project was to create a game to challenge the target group where being street smart would be an excellent skill. It would take the person to different locations around the city and the final destination would be the release event for the product.
We created an idea for an iPhone application called WeSC - Metrogaining, orienteering in the city. One would sign up for information about the game on a website, and when time had come for the game to start the person would receive a text message. The challenge would be to check in at as many locations as possible under a time limite, and the locations would be high and low, hidden in strange places.