- We Put More Privileges In Your Hand
Maybank celebrates Great Singapore Sale by offering entitlement to privileges when one charges to the Maybank Card. To express the offer of numerous deals, the team came out with the concept of having elements representing privileges in the control of one's hand. My objective was to translate the concept into what would be suitable for a web banner sitting in Maybank website.
- Web Banner
Agency: DDB Singapore
Creative Directors: Serene Loong and Tan Thuang Tee
Art Directors: Ginny Lim and Lydia Raeann
Copywriters: Jody Yeoh and Sharanya Krishnan