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We Are Tonic

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    A new advertising agency was launching with an innovative approach to solving business problems by harnessing the brainpower of an “idea collective”. The strikingly bold word mark is a visual declaration of their intent to make their mark on brands, issues and even society.
    Inspired by one of their core values, “pegless”, we balanced this strength with a series of witty and whimsical stamps that express the characteristics and spirit of a group that is unafraid to break borders and that consistently rethinks its own format and space.