This is an A3 poster that I designed freelance for a local club night.
The brief was very open in terms of ideas, but very limited in terms
of colours available. The colour palette was limited to purely black and
white, but apart from that and the information that I had to include
(including a pre-designed logo) the brief was completely open.
I decided to go with just a large pattern made of a series of
concentric lines, going from straight at both the top and bottom to
jagged in the middle. I thought that this pattern would catch people's
attentions, drawing focus towards the night. Also, I couldn't resist
adding in a Caslon Italic Ampersand!
I should add that this was a very quick turnaround with a very tight deadline!