Challenge: Wausau Papers were not viewed in the industry as a high-end paper company and needed to change the perception for designers that their papers were of equal quality while providing an economical option.

Solution: I provided the idea of an book that would take designers through daily rituals that were "Affordable Extravagances". By showing various paper techniques we illustrated simple printing options verses more costly ones throughout the book. This served a dual purpose in educating the designer on what they could do on various papers and at the same time have a leave behind that could serve as an inspiration for "Creating Extravagantly and Living Simply."