Less is More
La Vanguardia is a newspaper in Barcelona that wanted to promote a new folding electric bike that would be sold online.
They needed to create a brand and website to sell the benefits of a new electric bike that would be promoted through all the media of La Vanguardia newspaper.
We created the naming Wattfold that is a mixture between the two main features. The logo was inspired in the bike gear switching with the signs plus and minus.
This logo would give us later the concept "Less is More" that would sell the benefits of using an electric bike using the same forms of the logo.
Project Mananger: Alex Mollà
Copy Writing: Anton Lage
Illustration: Marc Bieto
Photography: Sebas Romero