- Watson's ChauffeursLogo development
Watson’s Chauffeurs is a chauffeur and taxi service based in Johannesburg. They neededa distinct logo that, in a highly competitive industry, would distinguish them from otherchauffeur and taxi services.
To the passenger , the chauffeur is characterized by the back of his head. This quirky stereotypealso serves to highlight the professionalism of the chauffeurs in always facing forward, as wellas the privacy afforded the clients who choose to travel with them.