Watson's Chauffeurs
Logo development
Challenge
Watson’s Chauffeurs is a chauffeur and taxi service based inJohannesburg. They needed
Watson’s Chauffeurs is a chauffeur and taxi service based inJohannesburg. They needed
a distinct logo that, in a highly competitiveindustry, would distinguish them from other
chauffeur and taxiservices.
Solution
To the passenger , the chauffeur is characterized by theback of his head. This quirky stereotype
To the passenger , the chauffeur is characterized by theback of his head. This quirky stereotype
also serves to highlight theprofessionalism of the chauffeurs in always facing forward, as well
as the privacyafforded the clients who choose to travel with them.
