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Bēhance

Watermark Credit Union Rebrand

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  • Watermark Credit Union Rebrand
    Repositioning of the existing Watermark Credit Union Brand


  • The design objective for this project was to produce a fresh look and feel for the existing Watermark brand.

    By returning to their local roots, Watermark hoped to bring members closer and establish trust visually by making their employees more human and including them in the marketing.

    Using sepia tones ad natural fiber textures nudge the look to feel closer to homemade.


  • Watermark Credit Union Product & Services Guide

    The design objective of this project was to redesign the Watermark CU Products and Services Guide to align with the rebrand look & feel.

    Using the warm palette, sepia photos of employees, and a consistent message across all sections of the piece, we achieved brand cohesiveness.


  • Watermark Credit Union Preferred Partner Program

    The design objective of this project was to redesign the Watermark CU Preferred Partner Program brochure to align with the rebrand look & feel.

    Using the warm palette, sepia photos of employees, and a consistent message across all sections of the piece, we achieved brand cohesiveness.


  • Watermark Credit Union's newsletter: The Teller

    The design objective for this project was to redesign the Watermark Teller newsletter to fit within the newly designed brand.

    Using a warm and welcoming palette of chocolates, tobaccos, and sepia tone photographs, the layout is pulled together with a grid system that lets the information breathe while creating a visually appealing structure to create within.


  • Watermark Credit Union 2009 Annual Report


    The 2009 Annual Report took shape in the form of a microsite.

    The underlying theme for this year's report was enforcing the "You Can Count On Us" tagline. By returning to their local roots, Watermark hoped to bring members closer and establish trust visually by making their employees more human and including them in the marketing.

    Using sepia tones ad natural fiber textures nudge the look to feel closer to homemade.

    Click image to see interactive piece.