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Bēhance

Watch me Steal from You

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  • Promo & Activation
    We needed to convince managers and security chiefs of mediums and small stores to install our security cameras, considering our two main difficulties: we don’t have much budget and they already have other security systems as security guards and alarms.
     
    Our idea: Steal from them.
     
    An unusual low-budget action in which only needs a “thief” and a hidden camera. The idea was to send the thief to stores to steal a valuable item. Days after, we send a direct mail included: a video of the theft, brochure of our products and of course, the stolen object. Not only did we steal things, but we also stole his attention.    
     
    Recognitions
    •    Cannes Lions 2013 / Short List in Direct Low Budget
    •    Ojo de Iberoamérica / Bronze in Promo
    •    Ojo de Iberoamérica / Bronze in Direct
    •    Festival de Antigua 2013 / Gold Award in Direct Marketing
    •    Festival de Antigua 2013 / Silver Award in Promo & Activation
     
     
     
    Credits
    Agency: Ogilvy & Mather Colombia
    Client: Sovip
    Product: Security Cameras 
    Chief Creative Officer: John Raúl Forero
    Creative Executive Director: Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero 
    Creative Directors: Julián Gutiérrez / Andrés Astorquiza
    Copywriter: Julián Gutiérrez / Juan Cárdenas
    Art Directors: Felipe Cubillos / Juan Manuel Pachón / Andrés Astorquiza
    Producers: Patricia Mendez / Ana Greiffenstein
    Post Production: Imaginaria Films
    Director: Alexis Durán / José Ramírez