Watch The Throne — Series 2013 Carved lettering
This project was created as art direction for the Watch The Throne series of nights run by Change young adults of C3 Auckland.
It was really one of those "I have an idea that just might work" situations that got a little out of hand.
The series of messages dealt with the concept of royalty in our personal lives. Who is on our throne? Whom/what do we serve? Money? Career? Relationships? God?
Due to a certain sparsity of thrones available for use, I figured I was going to need to make one.
Dealing with thoughts of legacy, and whose name we live to leave behind, I was sweetly reminded of our adolescent carvings of initials and names in park benches, trees, and school furniture when we were young. A calling card, if you will, making sure others were forever reminded of our existence. This seemed to be a sensical medium to pay homage to.
This series launched in July 2013, coinciding with the release of The Great Gatsby in New Zealand, hence the deco paterns and styling. Pop-culture references are common practice in the naming and theming of our events at Change, though art-deco, as the posterboy era for personal royalty and self indulgence, seemed coincidentally well suited, reagrdless of the movie.
Credit where credit is due:
The video was filmed and edited by Jeshua Sharkey
The video track was pieced together by Jono "Spiderfingers" Fuller, and features and instrumental recreation of Jay–Z's $100 Bills
A few snippets of footage from the aforementioned film, and Lana Del Ray's Born to Die video.
Promotional Poster/Brochure zine, featuring a massive, pimpin' gold foil on the front. The chair featured all throughout all communications.
Yes the whole thing is carved. By hand.
A bit of detailing for y'all
Projected collateral stage design.
