Job: Retail material
Client: Walt Disney Movie Studios - Home Entertainment division
Agency: Broner Comunicação Integrada
Product: All products released from Disney and related studios during the year. Related studios includes Pixar, Marvel, Buena Vista, Miramax, Miravista, Touchstone and more.
My work as an Art Director for the Walt Disney Movie Studios was throughtout an agency holding the account of the Home Entertainment division for the Brazilian market, from 2007 to 2010. Disney's wide range of products goes from classic animations like Snow White to blockbuster live action movies like Pirates of the Caribbean, and includes products from top studios like Pixar, Marvel and Buena Vista.
Although most of the Disney products have style guides to retail placement, fundamental differences in the Brazilian market required a redesign of 80% of all materials, giving a lot more room to creativity within the Disney universe, especially in the use of custom dielines and in creative window shops.
The job was divided in 3 parts:
1. Create and develop all retail material
2. Create concepts for the major titles of the client line of products
3. Create and develop advertising and sales material