WALNUT CREEK RANCH
branding, identity, packaging, web
authentic : ranch : lighthearted : food : witty
A collaborative project resulting in an identity system designed around a locally owned and operated ranch in Lawrence, Kansas. Products include grass-fed beef, free-range chicken eggs, and honey. The concept centered on authenticity of their products through trustworthiness of natural food. Humorous imagery and playful text was used to create an approachable brand.
After designing the logo and creating the brand tone through witty copy, brand touch points were expanded to identity, packaging, advertising, web, brochure, and copy. Our branding for Walnut Creek Ranch was chosen as the possible identity for their company.