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Wallpaper* Chocolate, by Marou and Rice Creative

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  • Wallpaper* Chocolate, by Marou and Rice Creative

    Sound Engineer : Marine Caillat
    Music : Cale Parks
    Director, Editor : Nadege Nguyen
    Rice Creative : Joshua James Breidenbach, Chi-An De Leo
    Marou : Vincent Mourou-Rochebois, Samuel Maruta, Arnaud Normand
  • This is a video for Wallpaper* Magazine,  the world's number one global design destination, championing the best in architecture, design, interiors, fashion and art. Marou, Faiseurs de chocolat is a high-end chocolate maker located in vietnam, founded by a small french team who aims to create great products based on local farming production. Their identity and packages, designed by Rice Creative, has to reflect the very special identity of the brand : a strong link to Vietnam, a high-end positioning with original chocolates, and a traditionnal and handcraft aspect. To convey these values, designers choose to take inspiration from vietnamese old ceremonial printed papers. From these papers they created an original pattern mixing up abstract lines and cocoa beans illustrations.