- Direct response marketing company Revenue Empire was in need of a re-branding to better align with where they’re headed. Working with their new Chief Marketing Officer, Chris, we developed a modern logo that was simple and clean.
We went with Helvetica for the base font as it reflected the goals of the logo. Simple and timeless.
The brief had mentioned working off the structure of Hebrew (Walla is a Hebrew word). All of the variations were a bit… cliche. We did take the ‘script’ feeling of the written language and created a mark with a bit of flourish to it.