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Bēhance

Wall Street English Rebranding

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  • Wall Street English
    Rebranding
  • Throughout the world hundreds of people choose Wall Street English every day, and open the door to a future full of opportunities. The Wall Street English rebranding represents a global change that reflects the “Always Learning” philosophy shared by all the members of the Pearson family.

    The new brand identity takes an evolutionary but significant step forward for Wall Street English, updating the type style and adding a new visual element based on a door device design with the universal symbol of speech, the bubble.

    The “Wall Street English” typography is built on the existing brand identity, but freshens and modernises it.
    The door device addition provides a universal symbol of who we are and what we do: We open doors for our students by teaching them to speak English. This is a clear visual representation of our core brand idea and promise: Change Your Future with Wall Street English. The device is based on the universal symbol of the speech bubble, which makes it an appropriate global brand for us.

    This device is also globally adaptable to individual country needs as it allows localisation (through the addition of photography in the symbol) without ever disrupting our common global branding. The extra visual element of adding photography in the “Door” as outlined in this brand book guarantees the future proof of the brand because it can change from application to application, be static as a signage or in print materials, or dynamic
    in digital applications.