Shortlisted for Cannes
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W A K E U P W I T H L A N D O R
Landor wanted a creative platform for a series of informative and authoritative breakfast talks on the world of business and brand. We created an identity based on a newspaper - a simple format that allows themes to be carried forward from event to event. The idea is brought to life through various applications, such as the cockerel, the brand’s ambassador who welcomes guests at each event, all the way through to the invitation.
The successful platform has since been rolled out across Asia and is now in its eighth edition. Provocative headlines remain the driver for each event, such as ‘Innovation is Boring’.
The identity has been shortlisted for Cannes and has won numerous internal global awards within Landor.
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