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Wake Up! AIGA conference poster concept

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  • the set-up : lots of coffee, lots of brushing, the wonderful aroma of coffee
  • close-up of coffee drips and spoon with coffee. the end of a paintbrush was used to write the words in the grinds. the coffee was actually mixed with peanut butter to enhance the color. coffee is actually a surprisingly workable medium to work with, and allows for quite clean lines once brushed flat.
  • detail of large slab-serif type made with coffee grounds. I initially began this with sans-serif letters (based on helvetica stencils), but later added the slab serifs to make it more unique and depth to the "color" of the text.
  • detail shot of final image composited onto poster background. color correction makes the coffee appear richer, fresher (than the several months old it actually was)
  • final poster composition
  • re-design for portfolio 10/09