Brief: Make the ultimate kitchen tool, make it work on
Android Devices, iPhone and iPads. Make 100’s of recipes available. Add
fun interactive tools, offers, and a branch locator. Design the whole
thing, you got two months… Go!
This project pushed me more than any I have ever worked on. We
worked weekends, evenings and nights to get this huge project live. I
met with Apple; getting tips from them on how to get featured and make
it great. I kept more than three art directors happy while working
It was featured in-store, in the Apple apps store, in the Android store, in main press like the telegraph.
It is one of my greatest achievements creatively and design wise, on a project where I was the only mobile designer.