not-for-profit site audience: The audience for this website is men and women, ages 16 to 60. The centre serves primarily women, though people of various backgrounds come to experience the classes offered. The younger patrons are more likely to use the website, for upcoming events and class schedules. Individuals unfamiliar with the centre can use the site to learn information about the classes.
 
web site visual identity: The website uses a very clean and crisp layout to convey information. The website has a lot of personality, as expressed through its bright, playful colors and African font. I chose the images shown because they are very graphic and convey a sense of the class styles. The fonts are very decorative in the headers, but are clean and easily readable in the body copy.
 
design strategy: The initial impression the home page makes is that of a professional organization. The layout is clean, and information is easy to find. Navigation is very simple and straight forward. The visual indicators of links are that when clicked on, the link turns red. Similarly, the SlideShow Pro on the homepage uses red to identify the image being displayed. The use of African type connects with the bright colors and pictures, showing a festive mood of the centre.
 
style sheet
NAVIGATION LINKS: Helvetica, 11/11
AFRICAN HEADER: African, 30/30
CULTURAL ARTS HEADER: Herculaneu, 20/20
SUBHEADS: Candara, 18/18
BODY COPY: Helvetica, 12/12
 
document grid: All elements found on the website are placed within the grid set by the navigation bar. The elements do break out of this grid at times, but work together to promote an image of orderliness and professionalism. I place the navigation at the top because it allows individuals to easily find information that they come to the site for.
sources (as long as necessary) I used images from www.wacheva.com.