WWF Green Ambassadors

•

WWF Green Ambassadors brand characters. WWF asked us to produce a concept for their Green Ambassadors project that would help them engage with young people about sustainability issues, often through the lens of the government’s National Framework for Sustainable Schools. The solution I came up with was to break down the Framework categories using these characters.

WWF Green Ambassadors student badge.

Green Ambassadors character guidelines. As part of designing the characters, I gave each of them personalities so they can be fun as well as educational.

Green Ambassadors Student Handbook.

Example spreads from the Green Ambassadors Student Handbook. To keep the content easy to digest
and entertaining we used vibrant colours, graphical page elements and bespoke illustrations
using the characters.

Green Ambassadors Teacher Handbook. Produced to accompany the student handbook as part of the Green Ambassadors packs given to participating schools.

Example spreads from the Green Ambassadors Teacher Handbook. Whilst the content and design for this book is slightly more mature, we felt it was important to keep it fun and colourful so that the teachers will also engage with the project and characters.