This was part of a pitch while at The Barbarian Group. This is a fully interactive page that serves as an advertisement for the WSJ. We've split up the site into 3 categories, WSJ Magazine, Complete coverage, and Multimedia. These sections communicate to a user what they can expect by signing up for a subscription through experiential interactions and sneak peaks into the articles. We also tried to simplify the payment process to make it less in your face than the current model by supplying only some information at first followed by a more in deoth buy screen. Wireframes/UX thought out by John Finley.
Design & Animation