- WORLD CUP BRANDING
standards manual, 2010
- This standards manual was created for Russia’s bid for the World Cup in 2018. One of Russia’s most iconic structures are the onion domes of St.Basil’s Cathedral in Moscow’s Red Square. I utilized this shape along with the hexagons that make up a soccer ball in order to connect the two ideas. Russian Constructivist typography completes the mark and these elements are carried throughout the branding system.