Michelle Berki's profile

World Cup Branding

2010, student work
 
This standards manual was created for Russia’s bid for the World Cup in 2018. One of Russia’s most iconic structures are the onion domes of St.Basil’s Cathedral in Moscow’s Red Square. I utilized this shape along with the hexagons that make up a soccer ball in order to connect the two ideas. Russian Constructivist typography completes the mark and these elements are carried throughout the branding system.
 
 
World Cup Branding
Published:

World Cup Branding

This standards manual was created for Russia’s bid for the World Cup in 2018.

Published:

Creative Fields