Wordsworth Bookstore is the second largest national bookstore chain in South Africa. They are, however, a fraction of the size of the leading bookstore. That bookstore focuses on volume and breadth of selection, whereas Wordsworth claims the high ground claiming that they only stock the best and that their staff are real bookworms who are extremely well read and therefore best placed to make recommendations.
This campaign was based on interviews with some of the staff in these stores and delivers on what Wordsworth believes about reading and an approach to it.
Tips from the experts on how to approach the time honoured tradition of trying to enjoy a 'good read'.
*This campaign won a Silver statue at the Eagle Print Advertising Awards in the category of best corporate campaign. It was also shortlisted at the Loeries for craft writing, typography and art direction.