WOOLWORTHS Packaging 2l MIlk Carton . Goldpack 2010
So fresh and so clean
I have designed a milk carton that highlights innovation, convenience and functionality in
an effortto create sustainable milk packaging. It borrows the bag in box concept that wine packaging hasadopted. Having a tap fitment and handle makes for easy pouring and
handling. The carton has agable top that is lengthened to form a handle that can hold
2 liters of milk. The design is strictlyaccording to Woolworths layouts. The carton has a
pure clean white design to plainly representfresh milk. The only colour I have used is the
colour to represent the type of milk in each carton. Ihave used black for the Woolworths
layout and information. The design I have incorporated is a thin simple, line drawing of a
classic milk bottle shape on the front and a recycle icon on the side of the carton. The
package is tamper and pilfer proof.
The clean and simple design offers great shelf presence and furthermore lowers printing
costs asonly one colour is used in the design together with the black logo and information.
This in turnlends itself to balancing manufacturing costs as an additional material is used.
The 2-liter milklaminated liquid bag is placed inside the carton and is used just as any
conventional bag-in-boxpackage. Milk can be dispelled from the carton, without taking
the carton out of the fridge but justby turning the tap. This laminated liquid bag does not
have to be a threat to the environment, justby thinking out of the box it can be used in
many different ways in and around the home. Thecarton offers some tips to the consumer
of what one could do with a bag. Ideally I would use a thin mono-polymer pouch with #4
plastics and simple to adapt to bio plastic innovations.
Ideally I would make this bottle out of paperboard pulp (a system identical to the pulp
packages for eggs). This pulp would be made pure white and have a coated finish to it.
The pulp is made from 97% waste paper which can be recycled again. The bag can be
made from conventional Low Density Polypropylene or a Corn Starch alternative. This
design would drastically decrease the carbon footprint.