WIS:DOM Information Systems commisioned me for a logo refresh & new business card.
Since the logo is older than I am, and WIS:DOM is a small company, I knew its iconic triangle & bold text were key in brand recognition & therefore off limits. I chose to elimintate the blue bar & brighten the blue gradient, and choose new fonts for the company. The resulting logo is a slightly modernized version of the WIS:DOM logo that longtime customers are already familiar with.
The former business cards were designed nearly a decade ago, so my goal was to show existing & new clients that WIS:DOM is still a relevant company with a product that can meet today's demands in the logistics scene.
The resulting cards have wowed WIS:DOM's clients & friends in the industry with their silver foil & spot UV gloss. Black painted edges unify the front & back of the cards. I chose a sturdy 16pt silk stock for a flawless matte finish.