- CHALLENGE : In 1989, 14 female students were massacred at the University of Montreal. In response the White Ribbon Campaign was launched to work with men in ending violence against women. As one of the first ribbon campaigns they stood out. 20 years later, they became lost in a sea of other ribbon campaigns. No one knew or cared what they did. They needed a reintroduction to the world. SOLUTION : Rebrand and reposition White Ribbon by talking to men about what it really means to be a man. Honestly. In a way they could relate to.
- Associate Creative Director (AD) : Dave Tupper
Associate Creative Director (Writer) : Jen Rossini
Writer : Brent Turnbull
Art Director : Marilyn Davis
Designer : Dave Tupper
Typographer / Artist (poster) : Georgia Hill
Typographer / Artist (custom typeface) : Ashley Eansor