Tuffy Plastics makes a variety of plastic products including disposable bibs/aprons for use in a multitude of industrial sectors. They are usually advertised in trade publications where advertisers take a route one approach to communications (product shot, contact details) which makes for incredibly boring reading.

Our client wanted to do something different and the brief was to deliver the product benefit simply, but in as dramatic a fashion as possible.

It won a Craft Certificate for Illustration at the 2011 Loeries Awards.