Wearable Planter is a unique brand that creates jewelry for green thumbs. All of their products are produced using an emerging technology known as 3-D printing. This technology allows them to create items on demand in more complex forms than older manufacturing techniques. Not only does this create little waste in its manufacture, but they’re also working to bring all of their production even closer to their studio to minimize their environmental impact.
Each of Wearable Planter’s products can sustain plant growth so it is important to exemplify the natural aspect. However, at the same time showcasing their ability to produce such futuristic products is also impactful for sales. Therefore, it is imperative to keep the design aesthetic of the campaign innovative yet fun. The objective is to encourage customers to bring their gardens with them on their daily routines.
Encompassing the logo, packaging, advertisements, and storefront a geometric theme is present. Each of these components represents the shapes of the jewelry itself. All together a strong brand identity is created in an original way.