NON-TRADITIONAL ADVERTISING CAMPAIGN FOR MENTAL CLOTHING.
The thesis is a Non Traditional Advertising Campaign for Mental Clothing to promote and increase brand awareness and market share for the youth and young professionals through the mix of traditional and non-traditional approach.
Mental is a lifestyle store that opened in Manila around 2009 that caters to the adventurous individuals who are not afraid to try something different and those who want to veer away from the mainstream. It’s been in the market for over 5 years and has over 8 branches nationwide, including stores here in Metro Manila and 3 other provincial branches.
The thesis study attends on the advertising campaign for Mental Clothing that will help boost its brand awareness to the market. The campaign will run for 6 months and will only cover Metro Manila area due to the concentration of Mental Clothing outlets in the area, using Traditional and Non Traditional Media.
For thesis purposes only.