Branding and Creative Content Agency, Shuffle, briefed me  to sharpen and define it's brand. Creating a new identity which moved away from its original roots, but embraced its heritage and 10th year anniversary.

As part of this rebrand, a series of contemporary logos and icons were created which were visually intriguing and would hold the viewer's attention. Playing with a mixture of  bold modern graphics and typography and original artwork inspired by British heritage, Artisan trades and Chinese lunar year symbolism.

This focus helped to create a strong ID for each division of the agency, complimentary to social video and film disciplines with specialism in food and lifestyle sectors. 

The treatment is edgier, bolder, richer and discernibly new.