WDA – Speech Bubbles
- WDA – Speech Bubbles
Singapore Workforce Development Agency - Speech Bubbles
With benefits such as affordability, flexibility and credibility, you really have no excusenot to improve your work skills, or employees’ skills with WSQ.
Communication about workforce training is usually distant and cold. Our aim is to humaniseand personalise the subject.
The device of using speech bubbles symbolises that WSQ is listening to your concerns
about training and initiating a conversation with you.
We have structured it such that each specific concern, according to the target audiencewe are speaking to, is answered by a solution from WSQ.
To specifically target the Manufacturing and Construction sector, our layouts consistof various raw materials used in these industries. In the future, this campaign can alsobe extended to other sectors by using the materials relevant to them. 
Print Ad
Print Ad
Print Ad
Employer Kit
Facebook Game / iPhone App: Game starts with a speech bubble balloon being inflated.An excuse for not going for work skills training is visible as the balloon reaches its full size.Clicking on the balloon bursts it. More and more balloons with excuses will appear and theobjective is to burst as many balloons as you can within a time limit. Whether you win or lose,this message will appear at the end: With WSQ, there really are no more excuses not to advanceyour career. To find out the answers to your concerns, visit wda.gov.sg This game can be madeavailable on Facebook, as well as on iPhone. Its entertainment value will help it to spread virally,whilst reinforcing the message that WSQ hasFacebook game / iPhone app:- Web Banner
- Microsite: The interactive site extends the dialogue between WSQ and our targets. It lets usersenter their career goals, or their reasons for not upgrading their skills. The algorithm automaticallymatches them with courses that best address their areas of concern and interest.
- Outdoor Mural: A standing mural wall that allows passer-bys to fill in the ‘speech bubbles’ with their ownconcerns about skills training. To be placed in or around industrial estates.
- Public Installation: Standees of speech balloons displayed in public spaces.
- Table Sticker: ‘Speech bubble’ table stickers in factory and company canteens.
- Bus Advertising: ‘Speech bubbles’ adorn thewindows of the bus,with a few placed as if they are the seated passengers’ thoughts.
- Bus Handles: Wrap-arounds turn bus handles into speech bubbles.
- Trade Shows Booth: A speech-bubble-inspired booth to house booklets, enquiry corners,
and a mural that allows participants to write their concerns.
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