We were asked to develop the image for Watershed: a multidisciplinary
project articulated in a series of artistic events, exhibitions, residencies,
and cultural exchanges between the north and south of Europe; specifically the
cities of Barletta and Margherita di Savoia, located in Southern Italy’s Apulia
Region, and the cities of Rotterdam, Antwerp, and Stockholm.
Knowing that in every city something new will be happening we first
developed a general identity for Watershed, which will then be interpreted with
a specific visual inspired by the artists’ interventions or the location
hosting the event.
The typeface used for this project is Estilo, a very elegant ‘30s style
headline font designed by Dino dos Santos. The typeface was modified to create
the structure of a hydrographic basin, thus “watershed,” a sort of conceptual
map representing the interconnectivity between the underlining theme of water
and the artists and the cities that will host their works.
“Dark Matter,” an installation alluding to environmental disasters, is
the first specific visual created for Dutch architect and artist Maurice Nio,
of the studio NIO architecten. The installation is currently on display through
September 2, 2012, in the Castle of Barletta.
We thought of interpreting this poster as an environmental disaster,
similar to that of a shoreline devastated by an oil spill.
The poster was technically realized with a stencil of the logo created
with a laser cut on a metal sheet. The sheet was then moulded onto fresh clay, thus removing
it, creating a 3D effect. We poured black nail polish on the lines and letters,
and that’s it! There was no Photoshopping, no retouching, just pure photography
and natural daylight.
(Pamela Campagna + Thomas Scheiderbauer) and QB
(Carla Palladino + Ed Testa)
Client: Intramoenia Extrart–Eclettica cultura dell'arte
Size: 70 x 100 cm
Printing Process: 4-colour offset printing