A waffle shop '”WAFFLED” is an imaginary client which provides a pure organic waffle with tea or coffee to young people. The shops are placed 3 locations at Shoreditch, Soho and Hackney in London. Young people in the places have a strong sense of identity and like unique stuffs.
‘WAFFLED’ sounds to be just baked or a fresh waffle. Graphically, golden brown colour and waffle pattern are into the master logo and all applications to show a perfect waffle. Also, you can touch our brand with your eyes and hands. It makes you feel hungry.
The packages try to present an organic waffle. The waffle pattern with embossing on the Oatmeal texture paper make a waffle. Also, it gives a strong brand identify, in spite of no logo. When people see the package it makes you want to eat ‘waffled’.