W Store Arcade Console for W Hotels
- W Store Arcade Console
New Concept for W Store to be implemented in future W Hotels
One way to develop the W store is in the form of an arcade game console. Multiple consoles will be lined up together near the welcome desk. Language and graphics will serve as a brand identifier, as well controls that allow guests to have a 'hands on' approach to shopping and encourage them to play the game of interactive retailing.