"Von Äpfeln und Birnen" is my final thesis for the Bachelor degree in Informationdesign.
It deals with the development of the sustainability trend in an international and national context. Based on the historical description, conclusions about present developments can be drawn. Subsequently advertising strategies focusing on people with an environmentally conscious lifestyle are analysed. This paper focuses on the marketing methodes of big companies, the so-called Greenwashing. The second part provides an overview of common phrases and words used in the advertising language.