More Smiles per Gallon
Volvo's Fuel Efficiency Campaign for its 2009 Models
This two-part effort included display ads that expand in size to demostrate the lengths you can travel in the cars. We worked with Leesa Leva
, watercolor artist, to illustrate two images: one that would appear in the smaller unexpanded state, and one that would incorporate the same parts in a larger illustration. The trick was making sure that the larger image could fold into the smaller one, seamlessly.
Play the screen capture videos below to see the full effect.
Please note that these were 30K Flash banners—NOT expanding rich media ads.