In order for Volunteer Centre Osijek to achieve recognition and communicate desired identities and serious activities, apart from visual identity it is necessary to create the entire identity system.
Identity system will also contribute to better visibility of all the programs that the center deals with
Šalter Program (Program Counter), Demo Akademija (Demo Academy),..., and make a difference in quality compared to other volunteer centers.
Volunteer Center Osijek (the roof brand)
A simple identity recognition based on the first initial letter V - volunteer.
Besides the letter V, identity suggests an open book symbolizing education, training and counseling people conducted by Volunteer Center, which contributes to the development of civil society. Value of identity is also defined by selecting typography. Strong stable typography with slab serif endings offers activist stand and also suggests networking. In order for identity system to function, the basic identity must be recognizable in logos of other various projects.
Derivation of the basic character V using minimalist elements, creates a whole system of programs in volunteer center Osijek organization.
With the initial letter V and the open book symbol followed by inserting a semicircle, we get very simple and recognizable character counters.
Along with the initial letter V and open book symbol and with minimal detail inserted, we reserve recognition and get a new identity of Demo Academy. Identity directly symbolizes the area of activity of new beginnings and democracy - the ballot box. That way identity system is fully functioning, and offers numerous opportunities for differentiation of various projects by the same organizer.
Design: Leo Vinkovic, Igor Penovic - Mit Design Studio