Volume is an Israeli music cross-platform service which offers digitally restricted streaming of selected music. The service is provided in Hebrew and Arabic for the Israeli local community and was developed by Cellcom LTD, Israel’s leading cellular company. I have developed the Volume brand and user interface, following the Cellcom Style Guide brand. My aim was to make this powerful interface simple and engaging, and avoid the user feeling overwhelmed by the many available features. The service was launched with a five-day online music festival.
The service was launched in Volume Festival, a virtual, live streaming concert. Viewers were able to watch and interact in real time with the performances. Home viewers could use webcams to display their images on one of the hundreds of screens in a special studio and could react to the performance live. Their messages were presented on the screen, allowing the performers to react in real time to the viewer. For an entire week Israeli performers performed live before tens of thousand online viewers. At the same time, the viewers could watch performers and communicate with them as if they were present in the studio.