Voltarol - www.the-body-language.com
Saatchi & Saatchi, Switzerland
Voltarol, the no.1 muscle pain reliever, wanted to bring their 'Joy of Movement' brand purpose to life in a fun & memorable way.
On www.the-body-language.com, everybody can send a personalized message to a friend with just a few cliecks. The final outcome is a joyful video in which a contortionist moves and creates each letter of the message.
The message is literally personal, since it's possible to upload your face on the contortionist. In the same website it's also possible to download font files to create your own body language.
The creation of the letters has been absolutely real, without any use of CGI, highlighting how flexible a healthy body can be.