- Voltaren: be flexible
To spring or not to spring, this is the question...
At the Art Direction's course at IED Milan, 2nd year, the professor gave us an interesting brief for which we had to make a campaign for the -20% off price promotion of Voltaren Emulgel. We had to be creative, and send an immediate and understandable message.
BRAINSTORMING / I searched out all the adjectives and their synonyms that could be related to the product. I found a lot of words (more than what I imagined, in fact) and then I started thinking of which was the best one to base my campaign on. I was looking for a "simple&easy" word for a "simple&easy" headline that can fit my advertising style: I am known as the "minimalist" of the classroom!
THE WORD / And the winner is... FLEXIBLE! It sounds immediate, and a lot of things could be described with this word... a spring, a straw, a rubber band... even a human!
THE IDEA: here it is, my single and double paged idea... I hope you like it!
- Double page: