Ivan Pucić's profile

Volosko city identity and public communications

This is a part of my final project on college.
Volosko is a small town where I come from, it has beautiful architecture and people, with nice restaurants and lots of tourist potential that isn't being used. The main problem is that the town is actually just a part of one bigger town near by, which has it's branding strategy that just can't work with Volosko.
Volosko doesn't have any identity and has no branded public signalization, which was my project.

My concept was based on several things, and the final result is this abstract looking V made of three rhombus.
There are three because Andrija Mohorovičić which was born in Volosko had discovered the Mohorovičić's discontinuity which consist of three parts - crust,moho and mantle.
They are organized in a "V" to form the first letter of Volosko, and finally, they are outlined, to look like a pattern of a fishing net, because Volosko was mainly fishermen village.

The rhombus are also connected to old slavic mythology and the colors are significant to the town.


SIgn
Logo
Logo BW
logo BW negative
Aligned horizontaly
Construction
Construction of a horizontaly aligned version
Necessary empty space
Memorandum and business card
Colors used.
Welcome sign
City map
Info panel
direction sign
Street and square names
Street numbers
Bench.
3D mount for direction signs
Recreation symbols
The whole PDF document (in Croatian).
Volosko city identity and public communications
Published:

Volosko city identity and public communications

Volosko identity

Published:

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