When you think about buying a car you think about how it will fit into your life… parked in your neighborhood, at the local supermarket.
Global brand, local car contextualizes the vehicles at VW.com, discussing them in the context of your local neighborhood, not in a brand-vacuum.
Think VW.com meets TIME OUT NY. A mix of editorial and brand shuffles information on the site according to your zip code. Local drivers, local routes, local dealers, local weather, urban or country driving profiles allow you to see how well a VW will fit into your day-to-day.