placed this lifesize poster on the ceiling of technical schools. Our aim
was to recruit students in their last year to come and work for Volkswagen. By placing the poster on the ceiling the student could experience what
it would be like to working on/under a Volkswagen.
But there is more. We also challenged these students to go online and detect
the parts that needed to be fixed.
Every student would have 3 minutes to fix the Volkswagen. The best mechanics
were selected and received an email with an invitation from Volkswagen.
To add more attention to the campaign we printed plastic coffee cups with
grease and oily stains.
Concept & Copy : Raymond Pluim (www.puray.nl)
Concept & Art : Hendrik ten Cate