Volkswagen - People's Reviewer
- Campaign BackgroundThe People’sReviewer was an innovative social media campaign for the Tiguan. The premisewas very simple: tell us how you would review the Tiguan, if enough people likeyour ideas then you’ll be given the chance to keep one for a week and in theprocess build your campaign for actually winning one. Each contestant was given tips to make the most out of all the relevant channels to get their reviews outthere: Twitter, YouTube, Facebook and Flickr. There were prizes for the people voting too so there was a reason for everyone to get involved.
- Campaign videoThis is a quick round up of the whole campaign from start to finish.
- Online recruitment adThis piece of film was made on a tight budget but still managed to carry off enough humour to make it an enjoyable watch. The idea was to ask people just how far they would go to get the winning review. Spencer Jones, the actor and comedian, played the role of try-hard reviewer ‘Jim from Surrey' with some style.
- Press adAgain, due to budget constraints, a lot had to be squeezed from very little. The DDB design and retouch team did a great job creating a convincing scene from our on-set stills.
- Recruitment site pageThe online recruitment ad, press, emails and online display advertising all drove people to this sign up and info page. The Tribal designers did a great job creating a hand-made aesthetic that really gave weight to the ‘home made’ idea behind the whole campaign.
- The winnerLast, but not least, this is Harriet (the winner) featured on the last page of the campaign site.
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